NISUVMarketing

Data & analytics

Decisions based on a number, not a hunch.

Tracking and dashboards that show what's actually working, so you know what to do next — and can trust the numbers when you do.

Tracking verified before reporting. One source of truth, not five spreadsheets.

Your dataData sourcesCollected correctlySourcesTrackingModellingMake it make senseEventsAttributionFunnelsDashboards & reviewsSee it, act on itReportsInsightsReviewsRaw data → decisionsClarityAttributionDecisionsROI

What's included

Four workstreams, each with a clear scope, so you always know what is being done and why.

Analytics setup and event tracking

A tidy, documented tracking plan implemented across your site, app and ad platforms, so the data you collect is accurate and consistent.

  • GA4 and tag manager configured properly
  • Key events and conversions defined
  • Consent and privacy handled correctly

Custom reporting dashboards

Live dashboards that bring marketing, sales and product numbers together in one place, designed around the decisions you actually make.

  • Looker Studio or BI dashboards
  • Automatic refresh from your sources
  • Views for leadership and for operators

Attribution and funnel analysis

Find out which channels and campaigns really drive customers, and where people drop out between first visit and purchase.

  • Channel and campaign contribution
  • Step-by-step funnel drop-off
  • Cohort and repeat-customer views

Monthly performance reviews

A regular session that turns the data into decisions: what is working, what is not, and the three things to do next month.

  • Plain-language summary of results
  • Clear recommendations with priorities
  • Follow-up on last month's actions

How we get you reliable numbers

  1. 1

    Audit what you have

    We review current tracking, tags and reports to see what is trustworthy, what is broken and what is missing.

  2. 2

    Plan the measurement

    We agree the questions you need answered and design a tracking plan that answers them.

  3. 3

    Implement and verify

    Tracking is built and tested end to end, and numbers are reconciled against your source systems.

  4. 4

    Report and review

    Dashboards go live and we review them with you monthly, tuning them as your questions change.

What you get

Numbers you can defend in a meeting, in tools your team can keep using without us.

  • Tracking audit and measurement plan
  • Analytics and tag setup, tested
  • Dashboards connected to your sources
  • Attribution and funnel analysis
  • Documentation of every metric
  • Monthly review with recommendations

Is this the right fit?

We would rather tell you early than take on work we cannot do well.

●A good fit if

  • You have data but do not trust it
  • You spend on several channels and cannot compare them
  • You want reports that lead to decisions

●Probably not yet if

  • You have no traffic or customers to measure yet
  • You want dashboards without agreed definitions
  • You need a full data-warehouse team

Common questions

Which tools do you work with?

Google Analytics 4, Tag Manager, Looker Studio, ad platforms, CRMs and common BI tools. We pick what fits your stack and budget.

Can you fix our existing tracking?

Yes. Most engagements start with an audit and repair of what is already there.

Do you handle privacy and consent?

We set tracking up with consent and privacy requirements in mind, and document what is collected and why.

Will we be able to maintain the dashboards?

Yes. They are built in tools your team can use, with every metric documented.

Ready to talk about data & analytics?

Tell us what you are trying to achieve and we will reply with honest next steps and a clear quote.

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