NISUVMarketing

Google & Meta Ads

Ad spend that's accountable to a number, every week.

Search, Shopping, Display, and Meta campaigns built around a real ROAS target — optimized weekly, not launched and left alone.

You see spend, results and the next change we plan to make — every week.

Your audience dataWeekly optimisationNever set-and-forgetCreativeBidsRetargetCampaignsGoogle + MetaSearchShoppingMetaSignals & audiencesWhat platforms learn fromPixelsAudiencesSpend → ROASCTRLower CPCROASSales

What's included

Four workstreams, each with a clear scope, so you always know what is being done and why.

Google Search & Shopping campaigns

Intent-led campaigns that capture people already searching for what you sell, with product feeds and negative keywords managed so budget is not wasted on the wrong clicks.

  • Keyword and match-type structure built around margin
  • Shopping feed cleaned and kept in sync
  • Search-term reports reviewed every week

Meta (Facebook & Instagram) ad campaigns

Prospecting and conversion campaigns on Meta designed around creative that earns attention, then scaled only when the cost per result holds.

  • Campaign structure that avoids audience overlap
  • Placements and formats tested deliberately
  • Budget raised in steps, not jumps

Audience targeting and retargeting funnels

Cold, warm and customer audiences connected into a funnel, so people who showed interest see the right follow-up instead of the same ad again.

  • First-party audiences and lookalikes
  • Retargeting windows set by buying cycle
  • Exclusions so you do not pay to re-reach buyers

Creative testing and weekly bid optimization

A fixed weekly rhythm of new creative, bid and budget changes, with each change recorded so you can see what actually moved the number.

  • New ad variants shipped on a schedule
  • Bid strategy matched to the data available
  • Change log you can read at any time

How we run your ad accounts

  1. 1

    Audit and set the ROAS target

    We review any existing accounts, check conversion tracking and agree the target return that makes the spend worthwhile for your margins.

  2. 2

    Build and launch

    Campaigns, audiences and first creatives go live in a structure that is easy to read and easy to learn from.

  3. 3

    Optimise weekly

    Every week: search terms, placements, creative fatigue, bids and budgets are reviewed and adjusted, with the reasoning written down.

  4. 4

    Report and scale

    A plain-language report shows spend, return and what we will change next. Winners get more budget; losers are paused quickly.

What you get

A clean, documented ad account you fully own — and a simple weekly view of what your money did.

  • Conversion tracking verified end to end
  • Google and Meta accounts structured and launched
  • Audience and retargeting setup
  • Weekly creative and bid changes
  • Weekly performance summary
  • Monthly strategy and budget review

Is this the right fit?

We would rather tell you early than take on work we cannot do well.

●A good fit if

  • You sell online or generate trackable leads
  • You can commit a meaningful test budget
  • You want results reported against ROAS or cost per lead

●Probably not yet if

  • You cannot track sales or leads yet
  • You expect profit from a very small test budget
  • Your offer or site does not convert organically at all

Common questions

What ad budget do we need?

It depends on your market and product price. We will recommend a test budget that is large enough to learn from, and be upfront if it is too small to give a reliable read.

Do you charge a percentage of ad spend?

Pricing is agreed in your quote and is not hidden inside your ad spend. Ad spend always goes straight to the platforms from your own account.

Can you take over our existing campaigns?

Yes. We start with an audit, keep what works, and rebuild only what does not.

How do you decide the ROAS target?

From your margins, average order value and how long customers take to pay back — not from an industry average.

Ready to talk about google & Meta Ads?

Tell us what you are trying to achieve and we will reply with honest next steps and a clear quote.

Get a Quote